Thursday, 10 June 2010

Beauty really is in the eye of the beholder


A job I wanted had a lot of applicants and so the company wanted all the bidders to provide a mock-up brochure cover so they could make their decision (on another note - fingers are still crossed).

Being me I couldn't simply create one cover and be done with it, I created four in the end and then spent 20 minutes staring at them with that blank look you get when you've been looking at a certain design/object for too long. So I thought the best thing to do would be call in some impartial people to take a look and let me know what they thought. I had my suspicions that the first two were pretty good, the fourth one was ok and the third completely hideous. So with that in mind I sent them off to impartial observer one - a friend. She said the second and third worked best for her and impartial observer two - my mum(!) said she liked the first and last ones best.

...

Now what do I do?! Out of four I have one vote for each. How on this basis do I have any idea which one my client would prefer having never even met them?

Well, I sent the three I preferred in the end! If I hate a design I can't work on it happily whatever someone else thinks. Lets hope the client has similar taste to me, if not, I guess it wasn't meant to be.

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