Why Do People Hire Freelancers?

Why does anyone hire us?! Companies can always hire in-house designers or often, just do it themselves. What can we do, that they can't?

I guess sometimes a company is just really busy and needs an extra pair of hands for a little while, or whoever was doing the job has left for some reason. In that case you need to do a really good job to make sure they don't just hire in someone else permanent as soon as they can.

Maybe you can save a company money? As well as providing some great work of course!


Another thing I've been told is that I bring in fresh ideas. To me - my ideas are … well … my ideas! I always have them. I'm used to them. But to a company with in-house designers it's their ideas that are familiar - a freelancer can bring a new view to a project.

Or maybe, a freelancer happens to have a certain set of skills that no-one in-house has.



Maybe the company has heard of you from a similar project either within the same company or elsewhere. A good reputation can take you anywhere! So make sure you can always deliver! Then as soon as you know how things work within a certain company, you have a great chance of being called back so they don't have to start all over again training someone new. But at the same time - being a freelancer they are taking no long term risks.

Overall freelancers definitely have their place and sometimes have some specific advantages over in-house designers.